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Retail Performance and Customer Experience with Data Tools

Opportunities & Accelerators

We have a range of accelerators that fast-track results and prioritise outcomes over technology.

These accelerators are expertly tailored for needs across various departments, industries, and business applications.
Optimal Location
  • Identify the best retail location site to maximise sales and profitability while minimising costs through reaching your target audience
  • Using isolines and intersections ascertain the areas that 'cross over' therefore showing where the most optimal locations are
  • Visualise easily on a map the areas of best coverage either at a 60%, 70%, 80% or 90% in relation to coverage of your customers

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Click & Collect
  • Understand reachability for existing stores to prioritise sites
  • Out of the box accessible population for a catchment area
  • Integrate with other relevant data sets (eg household demographics etc) to give a more detailed insight to decisions made

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Dark Site Analysis
  • Bring customer data to understand geographical reachability using different modes of travel for deliveries
  • Identify areas which are accessible to majority of customers and asses them for potential dark site
  • Enrich data with other datasets for decision making

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Optimal location

EASILY IDENTIFY THE MOST OPTIMAL LOCATION

Find new location sites that are most accessible to your customers
  • Collate all your customer locations, geocode, and cluster them to identify the most optimum sites where you can serve your customers efficiently
  • If your customer locations are nationwide then clusters can be set up to identify the most optimal locations within those specific clusters (eg County)
  • The optimal locations can be set at different percentages rates.  A 60% view will show what area you need to focus on to cover 60% of your client base, a 70% view will show a smaller more concentrated area to cover 70% of your client base on and so on
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Click & Collect

Retailers Optimize Revenue with Click-and-Collect Conversion

Retail outlets are now offering click-and-collect services, but converting existing stores to be click-and-collect enabled requires careful consideration.

  • Map hundreds of store locations and easily visualise them and the reachability on a drill-down map from Region to District to Ward 
  • Build in other KPI data (eg Sales) in graphs and allow for drill-through capability from these graphs 
  • Overlay against Land Registry data to enable location decisions against factors such as Growth areas or new build sites 
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Dark Site Analysis

NEW LOCATION OPPORTUNITIES

The location of a dark store should be easily accessible to customers for deliveries but how do you ascertain the right locations?
  • Type in potential new location sites and immediately understand how much of your customer base you can reach and in what time
  • Overlay Commercial Property Information eg: Empty locations and their rental prices.  To help ensure the selection process is focussed on the right locations and not time wasting on locations that are not available / out of budget 
  • Overlay Parking data to ensure the dark store has enough parking spaces for delivery vehicles and customers who prefer to pick up their order 
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