We use the information that you have given us in order to:

• Provide you the Services
• Offer you a trial or a demo of our product/services
• Provide you with suggestions on Services
• Maintain and operate the Services
• Management and implementation of billing processes
• Improve the Services
• Personalize and customize the Services
• Analyze your usage of the Services
• Design and develop new services, modules or features
• Communicate with you by phone or email such as providing updates, notifications, information, and any promotional purposes
• Verifying your identity for security reasons
• Ensure security of the Services
• Investigating your complaints
• Tracking your communication with us
• Information collected through log files is used for analyzing trends, managing the website, tracking users’ movement on the website, assessing the admiration of any webpages on our website, gathering statistical or demographic information for aggregate use. Aggregated data may be derived from your personal information but shall not be deemed to be personal information as it will not identify you. However, if any aggregated data is combined with your personal information so that you may be identified therefrom, it can be considered as personal information.
• Information collected through cookies will be used to optimize users’ online experience on the website, making the web pages user-friendly, customization of web page based on users’ preferences, marketing purposes, tracking your visit to our website, keep you signed in on the website, display content specifically customized to you, record your answers to surveys, record the discussion thread during a live chat with our support staff, and serving you with an advertisement for our products or services when you visit some other website.

We may share this information with:

• Our service providers and advisors
• Governmental authorities
• Our affiliates, partners
• Third parties related to any transaction related to our business operations

Any of the above may be located in countries outside of UK or EEA. Before sharing personal information outside UK or EEA, we will take necessary steps to ensure that your personal information will be given adequate protection as required by applicable data privacy laws by putting in place appropriate international data transfer mechanisms.

We may disclose personal information to third parties for business purposes such as:

• Third-party service providers that provide services to us, such as payment processing, customer service, implementation services, data hosting, data processing, advertising services, fraud detection, research, verifying customer data, financial auditing, analysis, telemarketing, and other relevant services
• To protect against deception and malicious activities
• For any other purposes as stated in this Privacy Policy.

We may also share your information in connection with a corporate transaction, such as corporate restructuring, sale of business, merger, or asset sale. We may share information in connection with performance of any contractual obligations or where the disclosure is mandated by law or if we believe that disclosure of information is necessary and suitable to prevent any risk or injury.

• Except as stated herein, we do not share, sell, rent, transfer or disclose to any third party, any information collected through our website.

• We use the following external services to manage user’s data including financial details
  • Google Firebase to process collected data as a back-end function.

Customer using SAAS Service

If you are availing any SAAS Services including any software application platform from us as a customer then you are solely responsible for the processing of personal information that you collect or process in connection with the use of the SaaS Services. The personal information of your end users who use or interact with the software application can be shown up on the software platform in different ways such as their names, phone number, email address, IP address, device information. The purpose of collecting this information is to facilitate your use of the product. You as the customer is solely responsible for determining the purposes and means of the processing of such personal information. When we process such information, we generally act as a processor and you the customer acts as data controller except in certain cases where we have to perform trouble shooting or detect problems. As a service provider to you, we use the information to carry out necessary activities for fulfilling obligations towards you as a service provider. We will not sell, share, rent, the end users’ personal information with third parties. Such information will be stored on our systems so long as you are using our SAAS services and software application. We will only process the information in accordance with documented and legal written instructions from you. If you collect any such information on the software application, you warrant that the information collected is in a lawful, fair, and transparent manner, for specific, explicit, and legitimate purposes having duly informed the end users about such collection. Any such collection of information is at your own expense. If you collected any personal information in connection with the use of the SaaS Services, you are solely responsible for processing thereof and we are not authorized to process for our own purposes. We will not be responsible for any loss, damages, expense, claims related to any information collected or processed by you. You further warrant that you will have implemented at your end necessary technical, safety and organizational measures to ensure that the processing of the end user personal information meets the requirements of any applicable data privacy law.

Our customers may have access to your personal information and use it as per their own privacy practices. If you are a visitor to a third-party (customer) website that utilizes any of our software platforms, then any information you submit to such third-party website is governed by their privacy policy.