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Spotter 3: Unlock the Hidden 90% of Your Unstructured Business Data

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AI-powered insights are no longer a nice-to-have, they’re the key to staying competitive.  And yet, most organisations still struggle to answer their most critical business questions. 

Why? Because legacy BI tools weren’t built for today’s data reality. They ignore 90% of the context of the unstructured data hiding in Slack threads, CRM notes, Jira tickets, and beyond. 

Spotter 3, ThoughtSpot’s latest Agentic analytics update, is here to change that. 

This isn’t just another iteration. It’s a rethinking of how analytics should work from the ground up. With Spotter 3, you’re no longer stuck working around the limitations of traditional tools. Instead, you're getting access to an intelligent, context-aware system that’s built to work the way your teams do. 

The Core Problem: Most of Your Data Is Still Invisible

Despite the rise of modern data stacks and AI-powered workflows, most business leaders still make decisions based on partial insight. Structured data that BI dashboards rely on only covers a fraction of what matters. 

Meanwhile, the real story often lives in: 

  • Conversations between account managers and customers 
  • Notes left in support tickets 
  • Sales planning docs 
  • Collaborative threads across the organisation. 

If your analytics platform can’t access those, you're operating with blind spots. 

Enter Spotter 3: Built for the Full Picture

Spotter 3 is more than an incremental update. It’s a fundamental shift in how we think about analytics: placing context, proactivity, and intelligence at the centre. Designed to serve every stakeholder in the business, not just technical teams, it introduces three capabilities that finally close the loop from insight to action. For more practical guidance on how to turn Spotter capabilities into business impact, check out our eBook Closing the Loop. 

1. Structured Meets Unstructured

Most BI platforms are limited to structured data alone. Spotter 3 addresses this limitation by blending structured warehouse data with unstructured business context from tools like Slack, Salesforce, Jira, and SharePoint. 

Powered by ThoughtSpot’s MCP Server, it connects directly to these everyday applications to surface insights hidden in collaboration threads, CRM notes, support tickets, and documents right alongside your structured data. Now, when someone asks “Why are sales down?”, the response includes both data and context: from CRM entries to product feedback conversations. 

This is achieved through a single conversational interface, allowing business users to surface complete, contextual insights in one place without jumping between tools. 

What it changes:

  • Less tool-switching, less manual work
  • Insights come with context not guesswork
  • Decisions are based on the full picture

2. Advanced Skills That Work for You

Typical BI solutions struggle with anything beyond basic aggregations or filters. Spotter 3 brings advanced analytical power directly to the point of question where no code is required. 

It can generate Python on the fly, run clustering or regression analysis, auto-select the right models for the question at hand, and forecast likely outcomes. More importantly, it makes this capability available to every user, not just data specialists. 

This enables a move away from reactive reporting and toward proactive strategy. What once took weeks of modelling and report-building can now be done in minutes, directly by business users. 

What it changes:

  • Teams get advanced insights in minutes
  • Analysts focus on strategy, not manual tasks
  • Everyone from business leaders to product teams gets access to real predictive answers

3. Analyst-Level Reasoning and Validation

One of the most overlooked problems in analytics is validation. Many tools deliver quick answers but leave accuracy and interpretation to the user. 

Spotter 3 changes that by thinking and reasoning like a human analyst. It evaluates assumptions, checks results, flags inconsistencies, and reruns analysis until it reaches an accurate, reliable outcome. It also provides clear explanations and suggests follow-up questions, guiding users to deeper understanding and better decision-making. 

What it changes:

  • Insights are reliable and self-correcting 
  • Follow-up analysis is suggested automatically 
  • Teams get clarity, not confusion 

Redefining the Role of the Data Analyst

Spotter 3 doesn't replace the analyst but it amplifies their impact. 

With traditional BI tools, analysts often get stuck in reactive tasks: chasing context, building dashboards, and fielding ad-hoc requests. Spotter 3 changes that by handling data blending, advanced analysis, and validation automatically. The result? Analysts can shift their focus from reporting to strategy. 

Real Business Impact, Now

At 7Dxperts, we’ve seen first-hand how Spotter 3 reshapes the way businesses operate. Whether it’s helping an airline optimise operational response or a retailer predict supply chain risk, the power of Agentic analytics is no longer theoretical - it’s practical, and it’s already in use. 

If you’re ready to close the gap between insight and action, now’s the time to see what Spotter 3 can do. 

Let’s talk about how we can bring Spotter into your workflows - get in touch with us.

Learn how ThoughtSpot & Agentic AI turn insights into action.

+ a 90-day Spotter rollout plan

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5 MCP Power Plays That Deliver Value Today

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About the authors
Spotter 3: Unlock the Hidden 90% of Your Unstructured Business Data
Steve Powell
ThoughtSpot Solution Engineer
Experienced Analyst with a demonstrated history of Data Visualisation, analytics and presentation. Certified ThoughtSpot Professional and ThoughtSpot Cloud Architect, along with SQL, ETL tooling and MS office suite. Expert in requirements gathering, stakeholder relations and analysis.
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