Do you understand the truereachability of your stores in the UKby different modes of transport and different times?
We help retailers evaluate their true customer reach. Also, we provide analysis to help with store planning locations and to be able to ascertain insights on the competition reachability
Identify the best retail location site to maximise sales and profitability while minimizing costs through reaching your target audience
Using isolines and intersections ascertain the areas that 'cross over' therefore showing where the most optimal locations are
Visualise easily on a map the areas of best coverage either at a 60%, 70%, 80% or 90% in relation to coverage of your customers
Accelerator
EASILY IDENTIFY THE MOST OPTIMAL LOCATION
Find new location sites that are most accessible to your customers
Collate all your customer locations, geocode, and cluster them to identify the most optimum sites where you can serve your customers efficiently
If your customer locations are nationwide then clusters can be set up to identify the most optimal locations within those specific clusters (eg County)
The optimal locations can be set at different percentages rates. A 60% view will show what area you need to focus on to cover 60% of your client base, a 70% view will show a smaller more concentrated area to cover 70% of your client base on and so on
Understand reachability for existing stores to prioritise sites
Out of the box accessible population for a catchment area
Integrate with other relevant data sets (eg household demographics etc) to give a more detailed insight to decisions made
Accelerator
Retailers Optimize Revenue with Click-and-Collect Conversion
Retail outlets are now offering click and collect services, but converting existing stores to be click and collect enabled requires careful consideration.
Map hundreds of store locations and easily visualise them and the reachability on a drill down map from Region to District to Ward
Build in other KPI data (eg Sales) in graphs and allow for drill through capability from these graphs
Overlay against Land Registry data to enable location decisions against factors such as Growth areas or new build sites
Bring customer data to understand geographical reachability using different modes of travel for deliveries
Identify areas which are accessible to majority of customers and asses them for potential dark site
Enrich data with other datasets for decision making
Accelerator
New Location Opportunities
The location of a dark store should be easily accessible to customers for deliveries but how do you ascertain the right locations?
Type in potential new location sites and immediately understand how much of your customer base you can reach and in what time
Overlay Commercial Property Information eg: Empty locations and their rental prices. To help ensure the selection process is focussed on the right locations and not time wasting on locations that are not available / out of budget
Overlay Parking data to ensure the dark store has enough parking spaces for delivery vehicles and customers who prefer to pick up their order
